Charisma and originality seems to be the name of the game these days, and nobody checks both of those boxes quite like Michigan rapper YN Jay, aka the “Coochie Man.” With an effortless ability to craft viral songs, he returns with his latest video-single, titled “Yeessiirrrr.” On this new cut, Jay delivers an energetic flow, flexing more of his off-kilter bars and standout ad-libs that have earned him an impressive following in the midwest and beyond. The video, directed by NTRO4KFilms, features Jay and his squad posted up in front of a beamer, all while he smiles ear-to-ear showing off his villainous, yet at the same time endearing, grin.

Prior to “Yeessiirrrr,” YN Jay shared a video for “Kakashi,” a standout track off Ninja Warrior, the Flint native’s most recent project. Earning coverage from Pitchfork, Entertainment Weekly, Mic, and many others, Ninja Warrior showcases the viral sensation’s superior beat-riding ability and boundary-pushing bars. Featuring collaborations with Lil Yachty, Sada Baby, Louie Ray, and Rmc Mike, Ninja Warrior is out now

YN Jay is currently trending on TikTok with “Kakashi” and his recent single “Triple S,” a collaboration with Jay’s frequent collaborator and fellow Flint native Louie Ray. The latest in a long line of viral TikTok hits, “Triple S” has inspired over 450k video views on multiple sounds–one that taps into Jay’s unique mic presence and expressive ad-libs, and another that highlights his witty lyricism–has earned over 8 million Spotify streams, and made its way onto Spotify’s U.S. Viral 50 chart.

Inspired to take rap seriously when his older brother died, the 22-year-old YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Triple S,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. In recent months, YN Jay earned co-signs from Drake and Lil Uzi Vert, and performed in a prominent time slot during Rolling Loud‘s latest “Loud Stream” virtual festival.

Stay tuned for much more from the prolific YN Jay in the coming days and weeks.

Buy/Stream “Yeessiirrrr”: http://ynjay.lnk.to/Yeessiirrrr