Friday, November 22, 2024

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LUCKI Unleashes “U.G.K.” Video Off New WAKE UP LUCKI Album

WAKE UP LUCKI by LUCKI - Artwork

Forever marching to the beat of his own drum, LUCKI has an undeniable knack for crafting meditative rhymes, coupled with his attentive ear for production. Taking a look at his position as an underground icon, LUCKI shares “U.G.K,” his new LONEWOLF-directed video. The visual bounces back and forth between behind the scenes footage of LUCKI shooting the video then jumps to the Chicago rapper throwing down bars as he speeds in his foreign car. Full of addicting bars and flawless production, “U.G.K.” is a highlight track from the recently released WAKE UP LUCKI, a collaboration between LUCKI and F1LTHY

Spanning 12 tracks, WAKE UP LUCKI continues the 25-year-old artist’s penchant for existential and starkly honest lyricism, with an added sense of urgency from F1LTHY’s video game-worthy beats. The new tape is home to the recent single, “NEPTUNE V.S INDUSTRY,” a bite-sized banger that examines LUCKI’s role as a “real geek boy in the industry,” and generated over 1.3 million views on its LONEWOLF-directed video. New highlights include “NEEDED,” which combines an instrumental that wouldn’t sound out of place on Dance Dance Revolution with LUCKI’s triplet-flow flexes and “LOVE IS WAR,” a heartbreaking tale of relationship failure and relapse.

WAKE UP LUCKI is the culmination of an action-packed 2021, packed with music and live performances. In the Spring, LUCKI released Almost Woke, a double-single meant to prepare fans for his WAKE UP LUCKI artistic direction, home to “LifestyleBrazy” and “No Joke,” with the former racking up over 1 million streams on Spotify. Prior to the two pack, LUCKI dropped the Lyrical Lemonade-approved banger, “Greed” featuring Lil Yachty. Since these three tracks were gifted to the public, LUCKI has kept himself busy, playing his soulful catalogue at major music festivals across the U.S. including Summer Smash in Chicago and Rolling Loud in New York. The artist took a step forward in his career by embarking on two headlining tours alone in 2021, the “Almost There Tour” and the “Wake Up Lucki Tour,” the latter ending with a hometown show in Chicago on November 27. LUCKI will conclude his live shows with a performance at Rolling Loud California next weekend.

With WAKE UP LUCKI, LUCKI releases one of the most complete artistic statements of his career. Stay tuned for much more in 2022 from the young artist, plus plenty more music videos before the year ends.

Buy/Stream WAKE UP LUCKI: https://music.empi.re/wakeuplucki

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