Viral Rap sensations The Hoodies are fresh off the release of their new EP What Pressure Makes. Serving as a prelude to the duo’s forthcoming full-length album Hidden Gems (produced entirely by the legendary Kid Capri), the six-track project offers introspection, braggadocio, street raps, and smooth talk over gritty, hard-hitting beats that fuse new age sonics with a fervid sound that has been long lost since the late ‘90s, early 2000s. The impassioned EP standout “Put It On My Soul“, featuring singer/songwriter Fly High Drew on the hook, serves as the duo’s personal testimony. Now, The Hoodies share the song’s Corey Hallam-directed music video.

“‘Put It On My Soul’ gives you insight into the trials and tribulations we faced on our road to success.  It’s also our promise to remain authentic and true to ourselves on this journey.” – The Hoodies

“When I’m making videos I try to keep who the artist is in mind. The hoodies are the most talented artists I know lyrically. So what batter way to make you listen and pay attention to each word then show them actually spitting the lyrics in the booth.” – Corey Hallam (of Wave Change) 

Available on all major digital streaming platforms via Asti Love/EMPIRE, What Pressure Makes proves that, as young Upstate New York natives with a reverence for Hip-Hop’s roots, The Hoodies brothers E-Class and Young Poppa have what it takes to carry the torch and far more to offer than the viral internet moments that helped propel them to stardom.

Stream/purchase What Pressure Makes here.