Wednesday, July 17, 2024

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Louisville’s The Homies Get Hype Like Williams in “Shake” Video

Shake by The Homies - Artwork

A do-it-all collective that specializes in sounds both energetic and smooth, Louisville’s The Homies channel their spritely communal spirit into sparkling rap jams. Unleashing an uptempo dancefloor jam with booming bass and lightning-quick wordplay, The Homies share Shake,” their latest video single. Produced by group member 2forwOyNE, who has multiple credits on Jack Harlow’s Top 3-charting album Come Home The Kids Miss You, “Shake” layers tuneful 808s, breathy ad-libs, and entrancing keyboards to create an inviting canvas for the group’s emcees to paint their masterpiece. Quiiso starts things off with a floating, effortless-sounding series of flexes (“Security know the name, I don’t need ID/These n****s is second fiddle like N.I.T.”); 2forwOyNE follows with a sing-song hook, and Ace Pro comes through with a playalistic anchor verse: “Got two bad hoes tryna catch a vibe/And I give ’em that work like a 9 to 5.”

Directed by Ace Pro, who handles the visuals for all of The Homies’ releases, the video for “Shake” demonstrates the kinetic group energy that has them rising in the indie rap scene. The clip presents The Homies in close-up and close quarters, using flashy backgrounds and fish-eye perspectives that evoke the big budget videos of ’90s rap auteur Hype Williams. Ace Pro intercuts the scenes of the sunglass-clad Homies vibing with some ladies with comedic vignettes that correspond to the lyrics. “Shake” is the first new song and video of the year for The Homies, as they prepare to release a new album this summer.

Formed in Louisville out of a shared passion for music and creativity, The Homies have earned high-profile co-signs, earning praise from iconic DJs DJ Drama and Don Cannon, and opening on tour for artists like Lil Uzi Vert, Bryson Tiller, and Waka Flocka Flame. The Homies scored a cult hit with Leaf Wraps,” a Jack Harlow-featuring single that scored over 5 million streams on Spotify, and later appeared on their 2018 debut album UmbrellasThey followed up Umbrellas with last year’s Honest Livinghome to the single “White Lies” (3.7 million Spotify streams). With the follow-up to Honest Living on the way, The Homies plan to show off their live chops on May 27th at Louisville’s own Forecastle Festival.

With much more music on deck and an unshakeable passion for their craft, The Homies are ready to follow in the footsteps of their friend Jack Harlow from the Louisville underground to the rap mainstream. Sit back, and watch their rise.

Buy/Stream “Shake”: https://thehomies.ffm.to/shake

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