Toronto OVO affiliate Riicch is back with another top quality visual for his most recent project. After the success of his recent EP, Riicch is back with another single and video for “New Way“.

The new music video was directed by Lovett Films and features stunning scenes of the winter Canadian wilderness. The beat for the song was produced by internationally recognized producer Pitt The Kid. This 5 times platinum selling producer is known for his work with Pop Smoke, YNW Melly and Young Thug just to name a few.