Saturday, April 13, 2024


TOBi Releases “Family Matters” Feat. Flo Milli

Buzzing Brampton raised/Lagos, Nigeria born TOBi today announces the release of “Family Matters” joined by his label mate Flo Milli.

Comments TOBi on the new version: “This one was made on a short trip to London. This life is complex. I wrote it from the perspective of a working man trying to get it all for his loved ones but still faced with daily vices and inner struggles. Temptations. To have Flo Milli on the record too is a dope connection: and her bars fit perfectly for the track.”

Last month, TOBi performed “Family Matters” live on Vevo DSCVR: Watch it HERE.

The original version of “Family Matters” is featured on TOBi’s critically-acclaimed project ELEMENTS, Vol 1,“ which is nominated for two 2021 Juno Awards including Rap Recording of the Year” and Contemporary R&B Recording of the Year” for “Holiday.”

TOBi also just released a limited edition magazine, a passion project, to serve as a visual accompaniment to ELEMENTS, Vol 1.  As editor in chief, TOBi interviewed ten talented creatives and voices from around the globe. All editorial images for ELEMENTS, Vol.1 were shot on iPhone 12 by Mark Clennon & Makeda Sanford. The magazine explores and highlights the extraordinary stories of each creator, sharing their personal experiences and anecdotes.

TOBi offers about making ELEMENTS, Vol 1., the magazine: “To be able to collaborate with creatives from all over the world in the middle of a pandemic was amazing. The fact that we were able to pull all this off from our homes was remarkable. It shows how creativity surpasses limited time and resources. Photographers (Mark and Makeda) shot all the photos on  iPhone 12 and were deliberate, thinking of ideas on the fly throughout the project. Getting to connect and work with them through FaceTime was motivating and inspiring and using iPhone offered a really personal perspective. I definitely wanted everyone to feel comfortable and confident in their respective spaces. Everyone’s been working from home, so we brought the shoot to their spaces. I did my photo shoot in the studio where I’m working on my new album, so it felt comfortable, natural and intimate for me.”

Comments photographer Mark Clennon: “During these times, iPhone allowed me to meet and collaborate with amazing creatives from around the world on this project. Working alongside so many amazing people just reminds me that human connection is the main ingredient for creating compelling work, no matter the circumstances.”

Read the digital edition of ELEMENTS, Vol. 1, The Magazine  here

His musical project ELEMENTS, Vol. 1 was released in fall 2020, heralded by the critics, combining hip-hop, R&B, soul, grime & Afrobeats. The project features some of TOBi’s favorite producers & musicians worldwide and embodies the sounds and music that have influenced his artistry.

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